How Nike Gets Air!

Retro looks and impact protection

Nike trainers are probably most famous for the ‘Nike Air’ collection – we’ve seen American basketball players wear them, rock stars, professional footballers – and also the common person walking down the street. Yep they’ve been incredibly popular since bursting onto the trainer scene in 1987. They had a bonus feature in the design of their shoes that no other brand had – air visible in its heel giving fans the feel of extra comfort in the sole. Years later a lightweight performance Nike Air range was launched and its striking colour combinations and responsive cushioning added a new dimension in trainer design – the rest is history.

If you’re looking down at your worn-out three year old trainers now thinking “yep time for an upgrade” then check out these slick Air Max shoes. I like to think they’re a cute combo of sportswear with a splash of feminine style. The lovely pastel lilac shade contrasts well with the white sole and in the trademark Nike Air Max style, it oozes comfort through its classic leather upper and soft cushioning. Plus the visible Air-sole in the heel is a fun addition not found in your normal everyday trainers. Lilac not your thing? Don’t worry, there are plenty of other colours to choose from also.


Wondering what you would wear them with? That’s the beauty of this style the will literally match nearly everything in your wardrobe. Try making a perfect pair with jeans, leggings or joggers to get your feet noticed in the streets this month.

Retailing at a eye-watering £120, this may be a considered purchase but think about cost-per-wear… you’ll get years of wear, comfort and enjoyment from showing off these beauties.






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